In Chapter 3 of Researching UX: User Research, Emma Howell shows how you can successfully recruit particpants for your research, balancing validity and achievability.
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Find Participants for Your User Research Projects
The process of finding participants for user research is called recruitment, and it’s the number one cause of headaches in research projects! You can encounter problems at several stages of the recruitment process – during set-up, while recruiting, and even on the day. Participants can be difficult to find, and even harder to convince to give you some of their time. Because of this, it can be tempting to cut corners, but if your recruitment is flawed, then everything else that follows in your research project will be flawed, too.
In Chapter 3 of Researching UX: User Research [https://www.sitepoint.com], Emma Howell shows how you can successfully recruit particpants for your research, balancing validity and ...